Geneco - #WhereProsperityBloom
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Spring.

A season of blossoming new life,
where seeds awaken, buds unveil, and flowers flourish.

So too, in every family, a child’s birth marks the start of a new cycle.

This Chinese New Year, we hope to highlight the truest form of prosperity –
our children.

Like flowers in a garden,
they thrive under the warmth of our smiles,
grow with the nourishment of kind words,
and stand strong with the support we give.

In time, they will reveal their full colour of brilliance -
representing new beginnings, hope and the promise of a better future.

So let’s #PowerTheChange and nurture a better, brighter and beautiful world
for many generations to come.

Because home is where
prosperity truly blooms.

HOPE BLOOMS WHERE FLOWERS DO

As we celebrate Chinese New Year, let’s also celebrate the heart of change – our next generation.

Together with the National Parks Board (NParks), and Marshall Cavendish Education, we hope to inspire our children to be young stewards of their own journey ahead.


Photo Credit: National Parks Board

To pave the way for them, Geneco is supporting the Singapore Botanic Gardens through NParks’ registered charity and IPC, in its most ambitious digitalisation project for the 151-year-old Singapore Herbarium, preserving over 800,000 plant specimens, and making them accessible to everyone – past, present, and future.

WATCH MUSIC VIDEO

To wish all a prosperous Chinese New Year, Geneco is delighted to present the ‘幸福园’ music video,
featuring 怪咖Outcasts.

怪咖Outcasts

Listen on Spotify

怪咖Outcasts

YouTube’s Top 10 Breakout Creators in 2022
Over 100K Subscribers on YouTube with over 26M views

Inspired by blossoming flowers, our red packet design concept celebrates children as seeds of hope for a greener future.

In partnership with NParks' Garden City Fund, this year's red packets feature a palette of vibrant botanical hues, each delicately accented with gold detailing representing prosperous years ahead.

Each floral motif, with its pop-out design, illustrates how a child can bloom to one's fullest potential with family togetherness.

Within each red packet, printed on 100% recycled paper, you will discover lesser-known facts about the Singapore Herbarium, reinforcing the vital roles that plants, herbaria, and botanists play in understanding plant diversity and conservation for generations to come.

Here's presenting 'Where Prosperity Blooms'.

If you would like to receive these limited edition Geneco Red Packets,
simply join our social media contest.

Share with us where the Singapore Herbarium is located for a chance
to win a set of Geneco Red Packets and $28 eCapitaVoucher!

Terms & Conditions apply.

Empowering the next generation to lead the way, Geneco is proud to be the Presenter for Marshall Cavendish Education’s
International Environmental Coding Competition (IECC) 2025, inviting young minds aged 7 to 16 from across the globe to design
environment-centric games based on the United Nations Sustainable Development Goals 13 Climate Action and 15 Life on Land.

Where Prosperity Blooms Game

Together with Ethan Reber, an 8-year-old student, we brought his winning concept to full bloom, and co-created the Where Prosperity Blooms Game that stems from the idea that thoughtful gestures can help life flourish.

From now till 28 Feb 2026, play the game and stand to win $28 eCapitaVoucher weekly when you are 1 of the top 5 winners of the week!

Winners will be contacted in the following month.

Terms & Conditions apply.

PLAY NOW

Every Gameplay Counts as a Pledge Towards Supporting
the Singapore Herbarium

With your pledges, Geneco will also donate $15,000 to NParks’ registered charity and IPC, Garden City Fund,
to support digitalisation efforts in creating Southeast Asia’s largest digital plant specimen database by 2027.

But we need your help - play this game to show your support and we will donate on your behalf.

You can also donate directly to them here.

Used Red Packets Recycling Initiative

Now in its sixth year, we are collecting used and excess red packets to give them a second life of purpose, and we hope you can be part of this initiative.

Besides our returning partners, CapitaLand malls, Frasers Property, HDB Malls, PAP Action for Green Towns, SG Recycle and more, we are elated to have Lendlease, SAFRA, SingHealth, Suntec City and Takashimaya Department Store joining us this year.

With the recycling bins found in over 250 locations across the nation, you can easily drop off your used red packets for recycling.

Let's all do our part to keep our traditions, and nurture Singapore as our City in Nature.

Enter our 'Flora House', and join us in showing your support for the conservation of our botanical biodiversity.

Location: Bugis Junction, Level 1 Atrium (Outside Salomon)
Date: 26 January to 1 February 2026, 10am to 10pm

What's Happening:

  • Play our Where Prosperity Blooms Game and stand to win $28 eCapitaVoucher weekly
  • Receive a limited-edition Geneco tote bag when you play the Where Prosperity Blooms Game
    at the pop-up, while stocks last
  • Watch and immerse in our Where Prosperity Blooms music video by 怪咖Outcasts
  • If you have excess red packets at home, you can also bring them down to recycle in our
    Used Red Packets Recycling Bin
  • 31 Jan & 1 Feb: Receive an exclusive set of Geneco Red Packets and a Geneco Green Starter Kit
    for Kids (worth $40) if you are one of the first 50 players each day, from 5pm to 7pm

Discover how NParks is transforming centuries of botanical heritage into a living database,
enabling access to the Singapore Herbarium specimens for researchers worldwide,
strengthening environmental research and conservation,
and contributing to biodiversity protection and global sustainability.

Photo Credit: National Parks Board